SAMPLE MICROLESSONS

Helping Women Understand Menopause Treatments

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Challenges:  Many women are confused about hormone therapy and its side effects and efficacy.  Analysis revealed widespread misunderstanding.

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Solution:  Misunderstanding was dispelled with an empathetic approach that avoids medical jargon and uses average women in scenario-based

learning. 

Boosting Pet Owners' Confidence to Give Pet Meds 

• Challenge:  Build consumer awareness of compounded medicine benefits for pets.  

• Solution:  Show the benefits of compounded meds to ease dosing. through a problem-solving approach.  

Launching a New Company with a Cause

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• Challenges:  Support sales for soup company, Eco Ladle, by promoting food waste for its social media campaign.

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• Solution:  A 3-minute multimodal microlesson on food waste with interactivity and consumer-oriented tips was launched on Facebook exclusively doubling sales in the first week.